— PROJECT NAME
Portland Public Library
— ROLE
Art Direction
Branding
Print Design
— DATE
Spring 2022
— SPECS
Adobe Illustrator
Adobe Indesign
This project’s prompt was to redesign the visual identity of
a preexisting company in the service industry. Working with simple geometric shapes that connote the learning that occurs
at a library, I built a logomark comprised of the initials of the institution. The typeface chosen for the logotype is very
circular, keeping in stride with the simple geometric shapes
of the logomark and graphics used on various collateral. I also implemented this conceptual approach when deciding to use
two primary colors, red and blue, as the colors identifying
the library.
Selected for Auburn University’s Juried Student Show, this branding project combines simplicity and bold colors to create a modern identity for a classic institution. The shapes, used as supplementary elements, can be implemented
on a variety of collateral, creating a flexible but cohesive system.
