— PROJECT NAME

Laurel Olive Oil

— ROLE

Art Direction

Packaging Design

Branding

— DATE

Spring 2021

— SPECS

Adobe Illustrator

This project focused on the creation of a cohesive packaging

suite for a fictional company. Laurel Olive Oil, located in Crete, Greece draws from the rich culture and history of its country to produce a first-rate olive oil.

Laurels were used to crown victors of the Ancient Greek Olympics, so the company name and inclusion of laurels

on the label signify this product is of the highest quality. The different colors of the labels are visual cues of the different oils’ flavor notes. The bottle used was chosen because of its ancient look, again reinforcing that Laurel is dedicated to reflecting

their cultural roots.