— PROJECT NAME
Concentric
— ROLE
Art Direction
Print Design
Branding
Web Design
— DATE
Spring 2023
— SPECS
Adobe Indesign
Adobe Illustrator
Figma
— PAPER
GF Smith 175gsm, 270gsm
(Lavender, Mid Green,
Sorbet Yellow, Vermillion)
Neenah Classic Crest 120 gsm
(Natural White)
For my senior project at Auburn University, I developed and designed Concentric. Concentric is a quarterly publication tailored
to the interests of each and every subscriber. Choosing from an assortment of culture/lifestyle topics, readers can pick seven that they will receive a story about in each issue. Unless they change their preferences, each issue they get in the mail will include the seven stories that coincide with their selected topics.
Each issue of Concentric is a deconstructed publication, with
the stories printed as individual booklets and shipped in that
issue's special cover and envelope. 120 pages and covering
an expanse of topics like fine arts, graphic design, recipes,
travel, and more, Concentric is a publication that seeks to
bring people's desire for individualized experiences to the
world of editorial design.
detail of a spread in the interiors story
the cover and second interior spread of the interiors story
detail of interior layouts
covers of stories where printed on either green, yellow, red, or lilac paper
The deliverables for this project included advertising materials, a website,
4 example issue covers and envelopes, and a 120 page issue of the publication.
I wanted the product to feel unlike any other publication I had previously seen,
so I paid special attention to the paper I printed on, the treatment of negative space, and the type of content I included. The resulting publication is equal
parts refinement and warmth, modernity and comfort.
process notes for the identity development
process notes for layouts of a story and envelope development
development of issue covers
thoughts and layout sketches for interiors story
thoughts and layout sketches for how to story